10 keys to designing wine labels

Be clear about one thing: the first thing they will see of your wine is the label. Although we have been taught all our lives not to judge a book by its cover, we are sorry, but this will be the case many times with your wines.

The importance of a good label design is fundamental, it is the "clothes" that you dress your wine bottle and, therefore, the first thing that will attract the attention, or not, of your products. Its design and image will be factors that will decisively influence the customer's purchase choice, especially if you have just launched your wine on the market or if they do not know your brand. Thus, you will have to get the customer to fix their eyes on your bottle from a wide range of similar wines to choose from. That is the challenge.

You can stand out for many different aspects - simplicity, originality, style, creativity, color ... -. But, don't worry, you don't have to stand out in all of them but you should look for the design that best suits your products and brand image. And faced with such an assortment of possibilities, we propose you a series of practical tips on how to get it right with a good label design for your wines.

Why is wine labeling important?

Many times purchases are made for the appearance of the product. And the same thing happens in the world of wine. The consumer who does not know your winery and wine will take into account its label and the description found in it to make their final decision about the purchase. Therefore, the value of the aesthetics of the labeling is very high and will be a very important element in the digital marketing strategy of your wines.

Keys when designing wine labels

1. Reflection of your brand identity. It is not just about putting the name of your wine on the label, but about getting it to convey the essence of the product. The label has to be part of the branding of your brand and, in this way, reflect the nature of your brand, your history, your image, your colors and the message that you have determined in your brand strategy.

2. Surprise the consumer. Getting their attention and generating certain sensations in the consumer with a simple glance at your bottle will be key. Try to risk with the design so that the client finds something that is not expected. This will make you stand out from the rest.

3. Create something identifying, that is remembered. Doing something original and creative for the labeling of your wines will make the consumer remember your bottles more easily. Thus, you will quickly search and identify them at other times.

4. Design for your target. It will not do any good if you make a perfect design, but that it does not identify with your target audience. It will not be the same, for example, to address a " millennial " audience, which is more focused on design, crafts, ecological and transgressive; than to " senior " consumers, who may feel more identified with classic and traditional design lines. Focus on your ideal client when designing the labeling of your wines.

5. Limited space, take advantage of it. It is your cover letter. Do not waste space in your bottle in descriptions that do not have to do with the essence of the wine that it carries. Take advantage of the label to differentiate your wine and winery from the rest of the competitors and talk about the sensations that the customer will find when they open it and taste it.

6. Bet on differentiation according to the market. It is important to know that not all markets are the same. Therefore, if you export your wines to other countries, it will be a good idea to make different labels for the same product depending on the market you are targeting.

7. Take care of the quality and type of label. Remember that, in addition to being consistent with the wine you are wearing, it must be resistant and withstand humidity, different temperatures, etc.

8. Key facts to read on the bottle. The design is not at odds with the information and there will be certain data that cannot be missing on the label so that the customer can know what he is buying and if it is to his liking: year of harvest, variety of grape, appellation of origin, name of the producer, amount of wine contained in the bottle and alcohol content, among other possible data.

9. Don't try to copy your competitor. No matter how successful it is in the market, never try to copy its design. Try to find your focus: your own story, and to create something unique and unrepeatable.

10. When should you change the label of your wine? If you are aware that your sales have dropped, redesigning your brand and labeling the bottles will boost your image and get people to talk about your winery again. 

If you want more info, visit our Wine Design blog and see some of our helpful info articles about wines.You may also contact us for custom wine label design inquiries.

 

Print advertising brochures online

Advertising brochures are one of the most widespread marketing tools used by companies of all sectors and of all sizes: from small local or self-employed businesses to large multinationals. And when they all coincide, it will be that they are useful.

The benefits that brochures bring to a well-designed and structured marketing plan are real, but to be truly effective, print advertising must be quality. For this reason, trust a printing company like Jennings Print, an online printing company, an expert in printing high-quality personalized brochures for companies.

Although it may seem that this type of advertising product is the last link in the marketing chain, the truth is that it is one of the most used tools and that gives the best results. But as long as they are used in the right way, starting with their own design.

The layout of the brochure

Whether it is a diptych, a triptych, or a simple page, that simple paper is the cover letter of a company or business and, as such, it must be consistent with the entire graphic line and the brand image of the firm in question.

Think about the content you want to include in the brochure and, then, choose the format that best suits you, keeping in mind that it is always good to include an eye-catching image, that part of the text should be in a larger font that captures attention and That fits all the information you need with enough margin so that it is not crowded or in an impossible to read font size.

It is important to remember that well-designed brochures are much more effective for the simple fact that they are inviting to read. If, in addition to a careful design, it has a professional and quality finish, it will make a clear difference with the competition and will meet the promotional and informational objectives for which it was created.

The possibilities of this product are multiple so you can choose the one that best suits your needs. Booklets can be stapled, paperback bound, folded, split and folded, just folded, singer stitched ...

In addition, in this type of product, papers of different weights can be used, to suit each client, such as gloss or matte coatings, special papers, offset ... and use finishes or not. Among the finishes you can choose glossy or matte laminated, serigraphs or stampings, for example.

Company brochures

This marketing tool is widely used by companies because they serve as a cover letter not only for a brand, but also for a promotion, an event or a particular product and can be used to inform both customers and suppliers or the public in general.

But, in addition to communicating specific information, at the same time, it transmits a quality brand image. For this reason, despite the increasingly used online marketing, this type of printed promotional products continues to be effective, both to encourage sales and to reinforce the image of the company.

Digital printing

In the graphic world we offer all the possibilities to our clients to print their advertising brochures in the size and format they want and, always, with the most competitive price in the market. You can request your budget online and make the order.

In addition to different formats, you can choose from a multitude of finishes. Our company is specialized in digital printing so we can make all the combinations that you can think of, you just have to decide what you want to have and we will design and print the best advertising brochures you can count on.  Contact Jennings Print today!

6 benefits of hiring Agribusiness

You are probably busy with other aspects of farm management and need an extra pair of hands to help you out. It can be difficult for you to juggle between researching and finding reliable employees and managing the farm effectively. The farms need maintenance 24 hours a day with short intervals of breaks for optimal production.

Agriculture is an integral part of any economy that requires all the attention it can get. Agricultural development has led to the emergence of new professions that you may need as a farm owner, but are not aware of. An agricultural recruitment agency is the best solution for finding the right pair of hands to turn your farm around.

Agribusiness Appointment is an employment company that acts as an intermediary between the farmer and potential employees. Most farmers hire their services to find replacements or to get the best person for the job. One of the greatest benefits of hiring their services is that they provide access to professions that the farmer was previously unaware of.

This recruiting company will earn his salary when the farmer hires one of his potential employees. They charge an average rate of 15-30% of the employee's annual salary. This price range is mainly determined by the availability of staff, the more difficult and the more you pay.

This article focuses on some of the benefits your farm will derive from hiring the services of a professional recruiting company.

Benefits of an agricultural contracting company

Provides you with higher quality candidates

Recruitment agencies that are worth it only look for the best options within the vacancy you need to fill. As a farm owner, you may find it difficult to find employees, let alone quality employees. An agency has an intricate network of people in different fields and can identify high-level qualifications from a wide pool of potential employees.

Hiring an agency means that you have access to these networks. Therefore, you can select from a group of people already examined. With professional experience, hiring companies can interview candidates on your behalf using their vast knowledge of the hiring process.

Specialist knowledge

An agricultural recruiting company is in tune with current agricultural markets and labor market trends. From a position of authority, they can advise you accordingly on the best options to fill your vacancies. With its primary focus on the agricultural sector, the company can provide expert advice based on your needs.

Faster hiring process

Your employee has just quit or retired and you need an immediate replacement who can continue in the job tenure of his predecessors. It takes a long time to find the right candidate and examine them before you can get a statistic.

Hiring the services of an agency allows you to streamline the process of filling a vacancy. In your agreement, you provide the company with the job description and the term required to fill the position. With an elaborate networking system and access to a wide range of job applicants, the company can quickly shortlist the most suitable candidates for you to choose. Take a look on our job recruitment here!

Temporary hiring

Your farm may be experiencing its peak during harvest season and the employees you have are unable to keep up with the workload. This is when you may need an extra pair of hands to get things moving.

Temporary recruitment is where you need to fill vacancies for an unspecified period of time. These companies can give you access to potential employees who are ready to work temporarily. Probably most of them are looking for experience in the field. Interested? Contact Agricultural Appointments today!