Be clear about one thing: the first thing they will see of your wine is the label. Although we have been taught all our lives not to judge a book by its cover, we are sorry, but this will be the case many times with your wines. The importance of a good label design is fundamental, it is the "clothes" that you dress your wine bottle and, therefore, the first thing that will attract the attention, or not, of your products. Its design and image will be factors that will decisively influence the customer's purchase choice, especially if you have just launched your wine on the market or if they do not know your brand. Thus, you will have to get the customer to fix their eyes on your bottle from a wide range of similar wines to choose from. That is the challenge. You can stand out for many different aspects - simplicity, originality, style, creativity, color ... -. But, don't worry, you don't have to stand out in all of them but you should look for the design that b