Invest in diamonds this 2021

In the mind of a successful investor there are no negativity and mistakes, optimism is very important to them. And that is, something that they always take into account when they decide to invest in diamonds. If you plan to do the same, but don't know how or where to start, then let us help you. In this article we will tell you everything you must take into account so that you can have the success that many people have achieved with the diamond.

How can I invest in diamonds?

The diamond is considered as a physical product and as such, it can be bought anywhere in the world. For this reason, many people make the decision to invest in colored diamonds or also in common ones.

If you have thought about investing your savings in this market, then you have to take into account a series of guidelines so that you do not have problems in the process. And we will tell you which ones, but you just have to pay close attention.

Learn the basics

Like any business, you should focus on starting with the basics, mainly knowing the language of diamond. You can start with the 4-C of diamonds, this will be the first step so that you can invest your money in diamonds quickly and safely.

Set a budget

You may not know it, but it is worth investing in diamonds. Since not only does it guarantee long-term profitability, but also because it is an investment that adapts to a certain group of people. That is, only those who have a high budget can do it, but with the security that stocks do not have.

Diversify diamonds

In the investment of diamonds, as in other types of investments, it is advisable to diversify the portfolio. At this point what you should consider is that you do not settle for investing in the same type of diamond, if you can buy a blue and yellow diamond it will be recommended.

Compare prices

A diamond does not work like a stock, but with a large retail market for diamonds, price comparisons are possible. This task becomes easier when you decide to invest in different colored diamonds.

Buy what is recommended

The market for diamonds is very broad, that causes a low demand than usual, but a high demand for rare diamonds. If you want to generate a return on your investment, then you should bet on rare and rare diamonds.

Know what you are getting

Do not trust the seller or the price when buying a diamond, you should only focus on investing in certified diamonds. When we refer to a document that guarantees its legality, we refer to the GIA certificate.

Assembled or loose

Maybe invest in gold or diamonds is very laborious, but the results offered are unique and fascinating. That is why when we mention mounted or loose, we refer to the type of sale you want to make with the diamonds.

Why should I invest my money in diamonds?

Diamonds are a good investment these days for a number of reasons. These precious stones have managed to prove their value over time, as it offers protection against credit risk for banks or financial institutions.

Even macroeconomic law considers investing money in diamonds to be safe, since their price on the world market is constantly increasing. If you want to earn extra money investing, then bet on this type of investment.

Advantages of investing your savings in diamonds

Diamonds have many meanings, precious, unique, rare, magical, and even as symbols of love. Well that is how ordinary people see it, but it is a gemstone that goes beyond that, and can also be considered as part of a good investment.

If in the previous section we explained why to invest in diamonds, now we will discover what the advantages are in this type of investment and, they are the following:

• It has protection against inflation or collapse in the market.
• It is an anonymous investment without the need to register.
• It has world convertibility.
• Tax is not paid if there are profits.
• It is a prestigious gemstone.
• No maintenance costs.
• Precise and robust performances.
• It has a strong supply and demand in the market.
• It is a gem that does not lose its value over time.

Investing in this gemstone may not have completely convinced you. It may not be to your liking or it does not fit your current budget, but neglect there are other options. If you want, you can invest in public debt, but we'll talk about that another time.

Is it profitable to invest in diamonds 2021?

If you dared to buy diamonds as an investment, it is normal that you have an interest in knowing whether it is profitable or not to do so. To find an answer, the first thing you should take into account is that the diamond is a long-term investment.

As it is a natural product, there is a limited stock on the world market, even though there are active mines, the process to find the gemstone is very complex. This scarcity will only cause its value to increase over time.

As you have seen, diamond investments can be a good alternative, it is profitable and there are not many risks regarding losses. It is an investment that can change a person's lifestyle in an incredible way. So do not miss this opportunity, take advantage of the information in this article so that you can start in the right way.

10 keys to designing wine labels

Be clear about one thing: the first thing they will see of your wine is the label. Although we have been taught all our lives not to judge a book by its cover, we are sorry, but this will be the case many times with your wines.

The importance of a good label design is fundamental, it is the "clothes" that you dress your wine bottle and, therefore, the first thing that will attract the attention, or not, of your products. Its design and image will be factors that will decisively influence the customer's purchase choice, especially if you have just launched your wine on the market or if they do not know your brand. Thus, you will have to get the customer to fix their eyes on your bottle from a wide range of similar wines to choose from. That is the challenge.

You can stand out for many different aspects - simplicity, originality, style, creativity, color ... -. But, don't worry, you don't have to stand out in all of them but you should look for the design that best suits your products and brand image. And faced with such an assortment of possibilities, we propose you a series of practical tips on how to get it right with a good label design for your wines.

Why is wine labeling important?

Many times purchases are made for the appearance of the product. And the same thing happens in the world of wine. The consumer who does not know your winery and wine will take into account its label and the description found in it to make their final decision about the purchase. Therefore, the value of the aesthetics of the labeling is very high and will be a very important element in the digital marketing strategy of your wines.

Keys when designing wine labels

1. Reflection of your brand identity. It is not just about putting the name of your wine on the label, but about getting it to convey the essence of the product. The label has to be part of the branding of your brand and, in this way, reflect the nature of your brand, your history, your image, your colors and the message that you have determined in your brand strategy.

2. Surprise the consumer. Getting their attention and generating certain sensations in the consumer with a simple glance at your bottle will be key. Try to risk with the design so that the client finds something that is not expected. This will make you stand out from the rest.

3. Create something identifying, that is remembered. Doing something original and creative for the labeling of your wines will make the consumer remember your bottles more easily. Thus, you will quickly search and identify them at other times.

4. Design for your target. It will not do any good if you make a perfect design, but that it does not identify with your target audience. It will not be the same, for example, to address a " millennial " audience, which is more focused on design, crafts, ecological and transgressive; than to " senior " consumers, who may feel more identified with classic and traditional design lines. Focus on your ideal client when designing the labeling of your wines.

5. Limited space, take advantage of it. It is your cover letter. Do not waste space in your bottle in descriptions that do not have to do with the essence of the wine that it carries. Take advantage of the label to differentiate your wine and winery from the rest of the competitors and talk about the sensations that the customer will find when they open it and taste it.

6. Bet on differentiation according to the market. It is important to know that not all markets are the same. Therefore, if you export your wines to other countries, it will be a good idea to make different labels for the same product depending on the market you are targeting.

7. Take care of the quality and type of label. Remember that, in addition to being consistent with the wine you are wearing, it must be resistant and withstand humidity, different temperatures, etc.

8. Key facts to read on the bottle. The design is not at odds with the information and there will be certain data that cannot be missing on the label so that the customer can know what he is buying and if it is to his liking: year of harvest, variety of grape, appellation of origin, name of the producer, amount of wine contained in the bottle and alcohol content, among other possible data.

9. Don't try to copy your competitor. No matter how successful it is in the market, never try to copy its design. Try to find your focus: your own story, and to create something unique and unrepeatable.

10. When should you change the label of your wine? If you are aware that your sales have dropped, redesigning your brand and labeling the bottles will boost your image and get people to talk about your winery again. 

If you want more info, visit our Wine Design blog and see some of our helpful info articles about wines.You may also contact us for custom wine label design inquiries.